Trail systems even in coastal areas are getting so well-built (and relatively easy due to limited elevation, at least on the US east coast) that a lot of people can easily get into the sport if they have a bike. Bikes cost more than motos, makes no sense at all. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Moosejaw now sells cycling gear on their website and has a retail bike shop in Birmingham, MI. Maybe you don't, but I do. Apt analogy. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. Unlike, say, the car industry, its relatively cheap to launch into the world of making bicycles, even bespoke framed ones. dont think people in the market for $2000-5000 bikes would even think to buy at Walmart let alone shoulder the stigma of owning a bike bought at Walmart. Walmart thinks so, and the retail juggernaut is betting its customers do too. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. "The negativity starts in-store with reports of forks installed backward. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. With the backing of Walmart, we can scale very quickly.. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. Then theres the idiots who think they can get 1500 for their POS 1988 cr125. That's a common argument in PB comments and everyone blows up saying you can't actually get a good mx bike for that price so why did I see one like you mentioned for 6k at my dealership? Schedule a one-on-one call today! In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. For the last update and a link to the introductions, Click Here. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. what happened to viathon bikeshtml5 interactive animation. Get Free Shipping Storewide ViathonBicycles.com w/ Coupon (Activate). And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. Shit, I'd probably buy one to beat up/lend out. In 2017, Bonobos was sold to, you guessed it, Walmart. 3 for online traffic after Google and Amazon. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. Someone shopping for a high end bike is never going to go to Walmart for it. It has more clearance and a modern, slack trail geometry that keeps things loose no matter how tough the terrain gets. Posted Oct 2, 2019, We dentists don't shop at Walmart. Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. The tire clearances are a bit on the restrictive side as well. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Makes me think of the Walmart gaming pcs released a while back, which were so bad reviewers raised concerns about their safety, despite the presence name brand components. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. Now with over twenty years under our belt we know more than ever how important the ride really is. Viathons carbon bikes retail online for between $2,300 and $6,000. Except none of that happened. the forks face the right way. Bicycle Shop. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. They don't know from Canyon et al. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. Or did you have its sale / closeout pricing in mind ($1,599)? Waiting for Whole Foods to offer MTBs. Twitter. 0. khao lak, thailand tsunami 2004. The multi-tier distribution model of sporting goods companies doesn't help either but it's a reality that's likely not going to change. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. I want to figure out how to use that customer base to grow the bike industry.. The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. The tires were Schwalbe Lugano which sell around $10 each. Little info you may want to know about the Waltons. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. At any rate, the Viathon G1 is an interesting option that we hope to see developed into something more refined in the areas of rider comfort, versatility, and geometry in the future. price sold by type electric assist +. 1. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. Gwin was smoking everyone on a very close to stock YT tues high end build. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. Press question mark to learn the rest of the keyboard shortcuts Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. Viathon Bikes - Walmart.com. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. Frame weight is a claimed 1,010 grams for size 54, including derailleur hardware and bottle cage bolts. Walmart takes their terrible gun selection out then adds this ballbuster. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. Order today! That's a lot to love. cycling, Press J to jump to the feed. I did hear you and Andy mention 2300 on podcast 65. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. They seem to offer a solid value for a full carbon bike. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. The FD was 105 as was the 10 sp cassette. Call it a 'Walmart' bike if you must. I have my doubts. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Its name is Viathon. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. People talking about this being good for "the industry" have no idea what they're talking about. And the bikes look good! Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. The impetus for the brand was therefore personal, not corporate. bicycling Will hopefully bring the prices down across the board. Could be interesting. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. Right? REI bikes are made by the largest manufacturer in the industry, Giant. Hopefully they turn over some % of these bikes into more trail advocacy. But the bikes are neither crap nor cheap. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. we must also look at what it costs to produce in numbers. The bike uses a very rigid pivot/BB comprised of two MID-BB's inside one another. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item Ive heard quotes saying a pros super cross bike runs around 100-200k. 5G for Dura. Dont squint at the pix, the forks face the right way. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. 250? In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. Thats a call youll have to make. But the bikes are neither crap nor cheap. All Viathon bikes come with a 2-year warranty. Compare that to a top end World Cup dh bike at around 10-15k. The website has no we-can-offer-keenest-prices-because-were-Walmart spiel. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. And that right there is the problem with any form of cycling, "my bike is better than yours" bullshit mantra. We don't need a review. In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. Or is the front-end harshness that pronounced? Dave Rome Apr 2020. Not that Viathon is going mass-market anytime soon. And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. The impetus for the brand was therefore personal, not corporate. But it is building out a platform not just with more and better bikes, but with video and editorial support. As a straight-up road bike, wed have no issues with the Viathon G1. The Bike Forum. bike brands don't make as much as you think per unit. Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. Brand manager Zack Spinhirne-Martin doesnt see it that way. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. Someone asked above how can they sell for this much cheaper? You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. And then you have a full Dura disc model for 5G. A Redshift Sports ShockStop Stem tamed the harsh vibrations coming from the Viathons beefy carbon fork. Viathon has chosen a RockShox SID RLC with 120mm of travel. Katie Compton. c'mon. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. I spoke with him at the recent Outerbike expo in Idaho, the second public outing for the brand. Thread starter nakman; Start date Apr 12, 2019; nakman Club Secretary . He doesnt have a marketing team: he outsources that to Idaho-based Cranktank, the PR and marketing outfit led by Adrian Montgomery, ex of Scott, and Scott Montgomery, ex of both Cannondale and Scott and who is also the current president of Reynolds Cycling. But Im a little mystified that the mountain bike is a cross-country hardtail 29er, a style of bike thats pretty out of fashion at the moment. I would have thought their frame prices would have more closely matched online Chinese carbon frames. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. So far, Viathon isnt saying much about what makes its bikes different, nor is it telling much of a brand story. Will people buy them? The writer, Sarah Moore, found the connection when looking up the trademark on the name, which isregistered to Walmart. Maybe in this specialist market they've done a better job. Browse. Prices of big brand quality mountain bikes jumped the shark years ago. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. @MDZ Thanks for checking out Riding Gravel and for that feedback. Which raises the question who is the brand aiming to reach? All Viathon bikes come with a 2-year warranty. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. Walmart buying Rapha would be the latter.
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